Before placing a "For Sale" sign, what must a broker do?

Before placing a "For Sale" sign on a property, it is essential for a broker to obtain consent from the property owner. This step is critical as it aligns with the legal and ethical responsibilities of real estate professionals. A broker must ensure that they have explicit permission from the owner to advertise the property, as this respects the owner’s rights and interests regarding their property.

Obtaining consent not only avoids potential legal disputes but also establishes a transparent working relationship between the broker and the property owner. This practice is standard in the industry and is fundamental to maintaining trust and professionalism. The owner has the right to control how their property is marketed, and any advertising, including signage, should occur only with their explicit agreement.