What is the term for exaggerating the benefits of a property in real estate?

The term for exaggerating the benefits of a property in real estate is known as puffing. Puffing refers to the sales practice where a real estate agent or seller makes subjective statements that are intended to enhance the appeal of a property. These statements are typically considered an opinion rather than a factual claim, and they are not legally enforceable. For example, saying that a property has "the best views in town" or is "a dream home" can be categorized as puffing.

This practice is generally acceptable as long as it does not cross into the territory of misrepresentation, which involves making false statements or lying about specific facts regarding a property. Understanding puffing is important for real estate professionals, as it helps them effectively market properties while remaining within ethical boundaries. Recognizing the distinction between puffing and other misleading practices like misrepresentation is crucial for compliance with real estate laws and regulations.