What must salesperson Janet include in her advertisement?

In real estate advertising, it is a legal requirement for salespersons to include the name of the real estate firm they are associated with. This is crucial because it ensures that clients can easily identify the brokerage responsible for the transaction and provides accountability and transparency within the industry. By including the firm's name, Janet is also complying with regulations set forth by the state's real estate commission, which is designed to protect consumers and ensure they have access to information about which firm represents the agent. This acknowledgment can also enhance the credibility of Janet's advertisement and instill confidence in potential clients regarding the quality of service and support they can expect from a licensed brokerage.

Including details of the properties she sold and a personal website link can be useful for advertising but is not a legal requirement. Additionally, using a tagline claiming superiority without factual backing could mislead the public and potentially violate advertising standards. Therefore, focusing on the firm's name is foundational to the integrity of real estate advertising.