When is it appropriate for a broker to disclose their relationship with a buyer or seller?

Disclosing the relationship between a broker and a buyer or seller at the beginning of the first meeting is crucial for establishing transparency and trust in the real estate transaction. This early disclosure allows all parties to understand the broker's role and any potential conflicts of interest. It sets the groundwork for a professional relationship and ensures that clients can make informed decisions based on the nature of the broker's engagement—whether representing the buyer, the seller, or acting as a dual agent.

Initiating this conversation at the outset helps to prevent misunderstandings later in the transaction process and aligns with ethical standards in real estate, which prioritize clear communication and honesty. Without such disclosure, clients might later feel misled if they discover the broker's relationships or obligations were not fully communicated, which could jeopardize the trust necessary for a successful transaction.